If you’re here right now it’s because you’ve had a crazy idea taking over your thoughts lately—the way pizza takes over your thoughts sometimes: I want to be in control of my life.

I’m here to tell you this: That’s not crazy. At all. It just seems that way because no one’s in control of their own lives anymore!

But think about it (I know, I know. That last thing you want to do is think, but bear with me). Which person is crazier?


“I live my life according to what I want. I say what I want to say, do what I want to do, wear what I want to wear, and basically do all of the things that I love and make me happy.

“I don’t care about what people say about because I am uniquely me and no one can take that away from me. The people who love me love me, and those who don’t don’t—it’s that simple.

“I live my life the way I want because it’s just that—my own goddamn life.”


“I live my life according to what people tell me what to do. I’m constantly worried about saying the right things and wearing the right clothes because I need to make sure that people like me.

“I’m afraid to do the things that I love because what if people judge me? What if they laugh at me? I have to care about what people think about me because I can’t have anyone disliking me.

“I do the things that make society happy—I go to their 9-5 jobs and stay in line—it’s that simple. I love my life the way others want because it’s just that—their job to define me.”


Obviously, B, right? (B as in Person B, as in what Faith called Buffy in Buffy the Vampire Slayer)

Yet . . .  That’s how most people live. And because you’re on this right now, that’s probably how you’re living right now.

Maybe you’re hiding in the shadows, afraid of showing who you really are, and scared to tell the world that you’re going to do whatever the fuck you want to do with your life.

You don’t know how to love yourself because people say it’s selfish. You let negative thoughts, fear, and doubt stop you from following your dreams. Every time you look in the mirror, you have no idea who you are because you keep adjusting yourself to society’s expectations.

 Your thoughts keep saying, “Believe in yourself. Take action,” but another side is saying, “You can’t do it. People will laugh. because you’ll fail.”

Or they say, “Your favorite artist is Taylor Swift,” but another side is saying, “Don’t admit that, you will be laughed at.”

Okay, back to seriousness.

You’re just tired of living life according to what others say. You’re tired of not being happy.

Now, I’m not saying that you’re crazy—I promise. That was just for the sake of the example.

What I’m trying to get at is that society has made it seem that Person A is the crazy one. That the person who defies society’s expectations is the one that’s going to fail in life.

They’ve made person B seem like the successful, happy, person—when most of them, in reality, are miserable or old people who are now filled with regret.

You’re just lost, and that’s okay. You’re human. You’re a magnificent, brilliant, inspiring human that fucks up and gets lost and confused sometimes. You’re like everyone else in those areas!

I was person B at some point. I cared about what people said about me, and I was confused as to what the hell I should do with my life. I was being pressured by society to go to college, I’m not supposed to be running a blog and writing what I want. Then, 

I turned 17, and I had realization—I didn’t want to live according to society’s rules.


I wanted to be myself, I wanted to love myself, and I wanted to be happy by doing what I chose to do.

(I also had the realization that sandwiches taste best when cut into triangles!)

Even if that meant taking a big risk and skipping college.

(Why the fuck that’s “so wrong” is beyond me, but that’s just how it is.)

So, I started my journey on taking control of my life.

I read the books, took the courses, read the articles, and followed the people that inspired me, and I did what I wanted . . .

I turned 18, graduated from high school, and skipped out on college . . .

because it wasn’t for me! No big deal, right? HA.


I got a lot of discouraging comments (still do). Lots of you won’t make it or you’re going to end up poor and living in a box or weird, judging looks.

Did I let it stop me? Well, did I want Trump to become president? Hell no.

Why not? Because I made a commitment to myself that I would be me and live by my own rules, the rules that ended with me actually being happy with my life.

Flash forward 2 years later—I’m 20 now, and still running this blog.



Because I fucking can. Just kidding.

Because I want you to be in control of your life, too. I want you to learn to love yourself and be confident so that you too can go after the life of your dreams. So that you can do the thing you love every single day and make money off of it!

But, I also want to be the person who helps you do that. I want to be the one who pushes you to self-educate yourself and grow and be you. I want to be the person that pushes you to do the shit that makes you happy.

I’m living proof that you can go from obsessively caring about what people think about you to one of the most genuinely indifferent people in the world.

So, I have a question. Will you let me help you? Will you take a chance on you and take a chance on me?

Taking control of your life takes 3 things:

  1. Read the articles
  2. Watch the videos
  3. Do the work

If you’re looking for a sign, this is it. If you’re looking for permission, this is it—and it’s the last time you’re ever going to seek it out.

So, in summary:

I’m Itxy Lopez. I empower young women who are ready to take control of their lives. I help them live the life they want to live while making it feel fun, simple, and guilt-free.

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